Customer operations automation platform
Selbi reads your support inbox and website chat, understands what a customer needs, checks it against your policies, and proposes the exact action to take — nothing changes in your store until you approve it.
We set up your first connection with you — no self-serve signup yet.
“Hi — I ordered a planter last week and just moved. Can you send it to my new place? 117 Mahamayatala Uttar Temple Road, Garia, Kolkata 700095”
Why Selbi
Most support tools organize the queue. Selbi understands the request, checks it against your policies, and gets to the resolution — with you approving anything that touches an order.
How it works
Selbi starts cautious on purpose. Everything that changes an order waits for you.
One sign-in each. Selbi imports your products and orders and reads your support mailbox.
Your refund and address-change rules, and what always needs a person.
Simple questions are answered outright. Anything touching an order arrives as a proposal.
Every proposed change waits in your approval queue with its reasoning, until you confirm it.
What Selbi can automate
We'd rather ship one action that works every time than promise several that don't. More is rolling out under the same approval-first model.
See it working
A look at the three screens you'll spend the most time in.
Pricing
Pay for what gets automated. Your team is always unlimited.
Merchants outside India, and higher-volume plans, are on our
full pricing page — every number there matches
docs/product/pricing.md exactly.
Credit system
| When Selbi… | Credits |
|---|---|
| Answers a question — order status, product details, your policies | 1 |
| Answers and changes something in your store (today: an address, before dispatch) | 2 |
| Isn't confident, and hands it to you early | 0 |
| Steps aside because your team already replied | 0 |
One conversation, one charge. A back-and-forth about a single order costs the same whether it takes two messages or ten.
Handoffs are free. If Selbi isn't sure enough to act, you don't pay for it.
Security & trust
Every claim below is true today — not a roadmap item.
Every store-changing action waits for a person before it happens.
Append-only, immutable by database trigger — never edited after the fact.
AES-256-GCM at rest. Encryption keys are never stored alongside the data they protect.
Enforced at the database by row-level security, and verified by a standing red-team suite in CI on every change.
Live — orders, customers, and products, read directly from your store.
Every plan includes unlimited teammates. We charge for automation, not headcount.
FAQ
Right now, one thing: the shipping address on an order that has not shipped yet, and only after you approve it. Everything else Selbi does is answering — order status, tracking, product availability — without touching your store. More actions are rolling out under the same approval-first model.
No. Every action that would change your store waits for a person. There is no setting that removes the approval step.
That's what the approval step is for — you see the exact proposed change and its reasoning before anything happens, and you can edit or reject it.
No. See our Privacy Policy for exactly who we share data with and why — it is never for advertising or resale.
Yes, from your dashboard or by emailing support. See our Refund & Cancellation Policy for billing-cycle details.
No. We set up your first connection with you and get you onto a plan that fits — there's no self-serve checkout yet.
We set up your first connection with you — no self-serve signup yet.
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