Last updated: 2026-07-18
This policy explains what data Selbi (operated by Selbi Technology Pvt Ltd) accesses when a merchant connects their store to us, why we access it, who we share it with, and how to request its deletion. It applies to merchants who connect a Shopify store to Selbi, and to their end customers whose data passes through the Service.
When a merchant connects Selbi to their Shopify store and support inbox, we access:
We only access what is needed to operate the Service for the merchant who connected their account. We do not access data from stores that have not connected to Selbi.
We use the data above to: read and classify incoming support messages, draft replies, propose store actions for merchant approval, and show the merchant a unified view of a customer's orders and conversation history inside their Selbi dashboard. Drafting replies and classifying messages involves sending relevant message and order content to our AI sub-processor (see below) for processing.
We share data with the following third parties strictly to operate the Service:
| Sub-processor | Purpose |
|---|---|
| Anthropic | AI language processing of support messages and drafted replies |
| Supabase | database hosting and storage of your account and customer data |
| Razorpay / Paddle | payment processing for subscription billing |
| Clerk | identity and sign-in for your team’s dashboard access |
| Inngest | background workflow processing of support conversations — carries customer addresses and order references as they are handled |
| Google Cloud | application hosting, secret storage, and operational logs |
| Upstash | session and one-time verification code storage for chat identity verification |
| Vercel | hosting for the merchant dashboard |
We do not sell merchant or customer data to anyone, for any purpose. We do not share data with third parties for their own marketing or advertising use.
We retain order, customer, and conversation data for as long as a merchant's account is active, so the Service can continue to answer questions using historical context. If a merchant cancels their subscription, we retain their data for a limited period to allow reactivation or export, after which it is deleted from our active systems, except where we are required to retain records for legal, tax, or accounting purposes.
Merchants can request deletion of their account and connected data at any time by emailing support@selbi.app. End customers of a merchant who wish their data removed from Selbi should contact the merchant directly, or email us and we will forward the request to the relevant merchant and assist with deletion from our systems.
Each merchant's data is isolated at the database layer — one merchant's data is never visible to another merchant or to another merchant's customers. Access to production data is limited to what is required to operate and support the Service.
Depending on your location, you may have rights to access, correct, or delete your personal data, or to object to certain processing. To exercise these rights, contact us at support@selbi.app.
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new "Last updated" date.
Questions about this policy? Email support@selbi.app, or see our Contact page for our registered business details.